WEKU Exceeds Fundraising Goal During Fall Fund Drive
WEKU, the public radio service of Eastern Kentucky University recently completed its fall quarterly fund drive, surpassing their goal of $75,000 by an additional $2,100, 25 minutes before the end of the drive.
“It was a good fund drive for us,” said Roger Duvall, General Manager for WEKU public radio.
This is the first time in several years that WEKU has met their fundraising goal during the on-air portion of the drive. Gifts usually come in after the on-air drives are over which have allowed the station to continue to reach their financial targets even though previous drives fell just short of goal on-air.
The fall fund drive has been enhanced in recent years by area performing arts venues that donate season tickets. The tickets are given away through a random drawing from among those who have already given or registered at the station's website. The Grand Prize drawing was for a three-night stay at Buck Creek Bunglaows on Lake Cumberland, donated by the proprietor, Gerald Walker. WEKU also had help from Joel Aalberts at the EKU Center and his counterparts at the Norton Center, Lexington Opera House, UK Singletary Center and the Lancaster Grand Theater for the ticket donations. Steve Gates from Toyota South also lent his support on-air and through his dealership.
“It takes a lot of energy and focus to pull off a successful drive. While it might sound spontaneous over the radio, there's a lot of planning and strategizing behind raising $75,000, $100-at-a-time,” Duvall said.
WEKU's winter quarter fund drive is coming up December 7 – 11. If listeners don't give while that drive is on-air, online giving will be encouraged right up to the end of the month to take advantage of the tax deductibility of the gift for the calendar year. WEKU anticipates that the year-end/winter drive will offer a $1,000 Southwest Airlines ticket voucher as a grand prize donated by Louisville Airport.
By: Andrew Stofleth, Intern
Office of Engagement and Regional Stewardship
Published on November 02, 2015